William Nilsen made his first contact with Márcia Mossmann, director of Lisbela Editora at the height of the COVID-19 pandemic, in May 2020, through Lara Repolez, a mutual friend of both. In the beginning, the author intended to publish a simple book telling the story of the 1st official Queen Fan Club in Latin America and how he and the Club members followed the British band's comings to São Paulo and Rio de Janeiro in the decade of 80.

The main objective of the publication was to honor the forty years of Queen's shows in São Paulo, in 1981, as well as to reference the emblematic shows of the Group at Rock in Rio, in 1985, both occasions followed and closely recorded by the author and by members of the Fan Club “We will rock you” chaired by William.

However, considering Lisbela Editora's trademark is the production of art books ( coffee table books ), Márcia Mossmann considered that this work had everything to be produced in this format, due to the Band's visual appeal and the impact it could have on fans , musicians and lovers of Rock, then proposing the presentation of the project to possible sponsors, in the mold of other publications made by their publisher.

Thus, William accepted the challenge and together they elaborated and formatted the project, starting the Herculean work of seeking support for the construction of content (images, testimonials, etc.) and financial support, as a book in this format requires a substantial budget. For months, several contacts were made to obtain images, testimonials and possible tips for financial support, with Tim Staffell, Peter Hince, Jim Beach, Marco Tobal, Billy Bond, Paulo Ricardo, Paula Clivati Prado, Marta Rose Grisolia, among several other collaborators. cited in the book's credits, which, in some way, contributed directly or indirectly to its realization.

On the other hand, prospecting for sponsorship was a real saga. The focus of the editorial project's mentors was to obtain support from Rock in Rio , through the companies sponsoring the event and from Roberto Medina, creator of the largest music festival ever held in Brazil. There was an expectation that the Pandemic would be brought under control quickly and the IX edition of the RIR would take place in September 2021. But that did not happen. And, even looking for support for cultural incentive laws, considering the turbulent economic and political scenario in Brazil, Márcia and William did not get the necessary sponsorship to execute the project in the proposed format, worthy of a fair tribute to Queen.

In May 2021, Lisbela Editora launched a book edition promotion (brochure) for a very affordable price, which did not include luxury editions, due to its complexity, but included the work of William Nilsen in the "package". And so, the duo launched the idea in a Live held back in May, in which they informed that the book would be published in E-book format by Amazon.  But the publisher assessed that as it is a work with mostly photographic content, it would not be suitable as an E-book, especially considering the double pages with images.

And once again, the shot was redirected. After many searches, Márcia Mossmann found a printing company in Londrina – PR that produces luxury publications on demand . The value for printing the minimum print run required by the printer (100 copies), made it possible to edit the book and print it in the luxury format, initially idealized. 

This book is, in addition to a beautiful tribute to Queen and her members and fans, the proof that we must not give up on our dreams. William Nilsen's dream came true and Lisbela Editora is very grateful for the author's confidence in putting this work under her coordination and production.

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Marcia Mossmann

Responsible Publisher

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